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3 Important Design Tips for Hotel Signage

Updated: Jan 30, 2023

Signs are great for communicating brand values and conveying the most outstanding aspects of your hotel in visual form. Depending on the design, they can give your customers an idea of what to expect and imply positive traits about your business.

But what we have to take on mind? Here 3 important tips from Bratti Signage Hotel.

1. Typography

There are thousands of fonts and each has its own character and connotations. Choosing the perfect typeface is a key design consideration for any hotel.

Where one font might convey a modern style, another might communicate classic charm and reliability. In Bratti Hotel Signage we choose the perfect typeface that represent your hotel based on your hotel design concept and brand id.

2. Color

Color association is a useful tool that we use to align your hotel’s signage with a particular virtue or characteristic.

Whether we use warm colours to imply a welcoming vibrance, cool colours to suggest quality and relaxation, black and white for a luxurious look or something else entirely, we can use color as a shorthand to tell customers about your business … without words.

3. Lighting

Illuminated signs can be a very smart marketing decision. We have two alternative choices based on your hotel design concept:

· LED: Light-Emitting Diodes (LEDs) are tiny, energy-efficient lightbulbs that, when combined together in groups, can provide a broad and brightly lit effect – either incorporated into the heart of a translucent lightbox design or as a backlighting element for an opaque sign.

· Neon: Neon signs combine bent glass tubing with ionised noble gases such as neon or argon to create a warm, glowing effect. This method of producing illuminated signage is less common today than in years past, but still has room for a more vintage chic effect.


For more information on how you can upgrade the signage at your property, contact Bratti Hotel Signage company on +30 210 9656500 or email


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