The importance of Signage Study for hotels
The first and most important stage for the creation of signage systems is that of the Study of Signage.
Our specialized team consists of architects, interior designers, industrial designers and graphic designers. Therefore, we have the know-how and the required experience to develop a professional signage result.
A comprehensive Study of Signage is carried out in three stages.
1st Stage - Creative Study
Our specialized team studies and decides on the construction materials, the type of font, the style of the pictograms and other symbols, the shape and design of the signs. Also, the color of the signs and the presence or absence of lighting are chosen, so that they match and enhance the architecture of the building.
2nd Stage – Wayfinding Strategy
We define all the signage points in order to provide easy and immediate information and also guidance to the visitor. Moreover, the flow of traffic is determined based on specific destinations, such as rooms, reception, elevators, evacuation plan, restaurants, spa etc., as well as the direction to other buildings of the hotel and its exterior places.
3rd Stage - Construction Study
We precisely determine the size and construction specifications of each sign, which concern its design, the selected materials and its placement point, taking into account the weather conditions. Also, at this stage, the lighting study of the signage is completed, as well as a study of the support of the signs.
What's included in a Signage Study?
Determination of the exact spots where each sign will be placed
The messages (content) that will be displayed on each sign, in collaboration with our hospitality experts
The right dimensions that will lead to the optimum functional and aesthetic result
The existing solutions as well as the research for personalized proposals and ideas
The creative and advanced design of the signs, in collaboration with the hotel's designer
The production plan for each sign, in order to be created in the best possible way and on schedule
The budget regarding the cost of the signage and the deadline for the project's completion
Hotel Development Stages
Concept Specification & Development
Finding a property/land
Construction / renovation
Signage Study for...
Large-scale hotels have the most demanding signage needs since they combine multiple facilities. Also, they have to cover bigger areas regarding the customers' guidance.
Bratti, having a vast experience in similar projects, has ensured a list of solutions for large-scale hotels and resorts providing high-quality results and excellent value for money.
Both boutique hotels and smaller accommodation properties, such as villas, require a personalized study focused on the aesthetic consistency that should match each property's character.
Bratti invests on custom signage design, fully covering the needs of smaller properties and ensuring high aesthetic quality.
Restaurant and spas signage has a major role in customer service, as well as in the entire property's revenue.
Bratti presents a list of solutions for hotel signage that facilitates the guests' guidance towards these important outlets, as well as unique ways to present internal messages for supporting the hotel's sales.